Friend and Chief Pattern Recogniser Magnus Lindkvist has noted that trendspotting as a business might be short-lived. Both PSFK and Fortune, two darlings among trendspotters (and planners for that matter) make some interesting points. If there's reaction for every action, maybe the new trend is one of anti-trendspotting?
No worries Magnus, IF you're out of a job, you can always swallow your pride and work as a good old account planner. Meat and potatoes never goes out of fashion.
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