The Planning Lab

The bitterness of brand newness

I'm a big fan of Apple and The Economist, two brands that make great products. That's why I also get filled with anxiety every time Apple releases a new product because it takes my own iStuff one step closer to becoming MacJunk. The same feeling hits me every time when the stack of unread Economist magazines gets higher, because it makes me feel intellectually inadequate. 

The bitterness of brand newness

I'm a big fan of Apple and The Economist, two brands that make great products. That's why I also get filled with anxiety every time Apple releases a new product because it takes my own iStuff one step closer to becoming MacJunk. The same feeling hits me every time when the stack of unread Economist magazines gets higher, because it makes me feel intellectually inadequate. 

Gym couples

I'm perplexed by people that like each other so much that they hang out at the gym together.

Gym couples

I'm perplexed by people that like each other so much that they hang out at the gym together.

McCann knows good sex and good electronics

Some guy at Swedish McCann gets busted for sex club visits, Resumé writes. Looks like the guy tried to break his pattern by consuming electronics from Elgiganten, but quickly got bored of his new flatscreen TV and then got back to tits and ass. 

Related post: Less of a scandal

McCann knows good sex and good electronics

Some guy at Swedish McCann gets busted for sex club visits, Resumé writes. Looks like the guy tried to break his pattern by consuming electronics from Elgiganten, but quickly got bored of his new flatscreen TV and then got back to tits and ass. 

Related post: Less of a scandal

Creative starter: weekend decadence

The worse our weekdays are, the more precious our weekends become. So in recession times, brands can be more useful than ever. I'm not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations  that make life easier and more enjoyable for city people, depending on what brand you are. Think in terms of a shift in priorities: although the weekend is only 20 percent of the week, people will spend 80 percent of their hedonistic life here, including budget.

Here's a mindmap. What products, services, utilities or other innovations come to mind? 

Creative starter: weekend decadence

The worse our weekdays are, the more precious our weekends become. So in recession times, brands can be more useful than ever. I'm not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations  that make life easier and more enjoyable for city people, depending on what brand you are. Think in terms of a shift in priorities: although the weekend is only 20 percent of the week, people will spend 80 percent of their hedonistic life here, including budget.

Here's a mindmap. What products, services, utilities or other innovations come to mind? 

Quicky

Thanks Max.

Quicky

Thanks Max.