Ute 2009 is an outdoor contest arranged by JCDecaux and Getty Images in which 20 Swedish agencies (see below for full list) are invited to advertise Looftlighter, a product that lights up your barbeque in 60 seconds.
Here's a PDF with all 20 contributions. Quite interesting to see how the agencies have solved the task.
Below is our contribution:
The Big Bad Wolf
Competing agencies: Clara, Cowboy, DDB, Garbergs, Grand, Infobahn, Jung von Matt, Le Bureau, Lowe Brindfors, Markus, Odd Scouts, Ogilvy, Saatchi, Springfield, Stenström Red Cell, Storåkers McCann, Top Dollar, Valentin & Byhr, Volt and Åkestam Holst.
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