The Planning Lab

A case for the fat lady

Here's a case movie I've just made: it sums up the results of three years of hard work Jung von Matt has done for the Royal Swedish Opera. It's by all means low budget, but I think it turned out pretty ok considering it's done in iMovie. What do you think? Maybe iMovie is the new Keynote? 

A case for the fat lady

Here's a case movie I've just made: it sums up the results of three years of hard work Jung von Matt has done for the Royal Swedish Opera. It's by all means low budget, but I think it turned out pretty ok considering it's done in iMovie. What do you think? Maybe iMovie is the new Keynote? 

Does accountability go both ways?

As advertising agencies we are naturally good at capitalising on client success At the same time we're naturally bad at taking full responsibility when things have been unsuccessful. The Economist has written a piece on new types of agency compensation based on metrics and overall performance. I believe this is a topic that's both client and agency should think about for better "alignment" and more importantly for a better relationship.

Does accountability go both ways?

As advertising agencies we are naturally good at capitalising on client success At the same time we're naturally bad at taking full responsibility when things have been unsuccessful. The Economist has written a piece on new types of agency compensation based on metrics and overall performance. I believe this is a topic that's both client and agency should think about for better "alignment" and more importantly for a better relationship.

Effectiveness begins

There's currently a debate going on about the future of the 100 Wattaren effectiveness awards. I've written a piece about it here (in Swedish).

Effectiveness begins

There's currently a debate going on about the future of the 100 Wattaren effectiveness awards. I've written a piece about it here (in Swedish).

Can we break the 80-20 rule?

If we no not dare to challenge the share-of-voice-thinking with the belief that creativity is the key to efficiency (and eternal life), the logical excel sheet will win surely win.

Most agencies produce a lot of stuff that's bread-n-butter stuff. It's kind of "the way things work", and rightfully so, because it finances the creative stuff that wins awards and makes the world better. Ironically, the agency world is responsible for the stuff we call clutter to be able to do stuff that breaks out of it as a result of this equation.

Part of the problem is that we have an oversupply of media space that has to be filled. Any representative from the media agency world will tell you that this is the way it has to be.

But we know that a fist can hit harder than five fingers, but do we dare pick a fight in the first place? 

Can we break the 80-20 rule?

If we no not dare to challenge the share-of-voice-thinking with the belief that creativity is the key to efficiency (and eternal life), the logical excel sheet will win surely win.

Most agencies produce a lot of stuff that's bread-n-butter stuff. It's kind of "the way things work", and rightfully so, because it finances the creative stuff that wins awards and makes the world better. Ironically, the agency world is responsible for the stuff we call clutter to be able to do stuff that breaks out of it as a result of this equation.

Part of the problem is that we have an oversupply of media space that has to be filled. Any representative from the media agency world will tell you that this is the way it has to be.

But we know that a fist can hit harder than five fingers, but do we dare pick a fight in the first place? 

Not so risky business.

Colleauges at Jung von Matt came second at the 100 Wattaren effectiveness awards in the B2B category. Well-done Tallis, Ida, Jon and Magnus!

Not so risky business.

Colleauges at Jung von Matt came second at the 100 Wattaren effectiveness awards in the B2B category. Well-done Tallis, Ida, Jon and Magnus!