The Planning Lab

The Sustainability Lab: bottled water - from bad to good

About three weeks ago I vowed to drink less bottled water (I've only had one bottle of Ramlösa since then). I have also followed closely the coverage in Swedish media on the water industry. The angle is simple: bottled water produces substantial emissions from transportation. What's interesting here is how the voices of the water bottling industry effectively change the agenda. By switching the argument from environment to health, the soft drink companies become the bad guys.

I've made a simple scheme of this which show the pattern of how the worse option can become the best option by tapping on to another significant macro trend.

Click to enlarge

Also read:
San Francisco bans bottled water
Bottled-water industry fights back

The Sustainability Lab: bottled water - from bad to good

About three weeks ago I vowed to drink less bottled water (I've only had one bottle of Ramlösa since then). I have also followed closely the coverage in Swedish media on the water industry. The angle is simple: bottled water produces substantial emissions from transportation. What's interesting here is how the voices of the water bottling industry effectively change the agenda. By switching the argument from environment to health, the soft drink companies become the bad guys.

I've made a simple scheme of this which show the pattern of how the worse option can become the best option by tapping on to another significant macro trend.

Click to enlarge

Also read:
San Francisco bans bottled water
Bottled-water industry fights back

Comedian enters British 2008 Eurovision after Facebook petition

One of my favourite comedians Bill Bailey will join the British Eurovision semi-finals next year after a petition on Facebook. The petition, started by James Abraham, has managed to gather more than 21,000 people.

Bill Bailey is known for his appearance in the BBC 2 show Never mind the buzzcocks. Here are some of his stand-up routines:

The Sun: Bill Bailey's Euro song bid
Facebook group: Campaign for Bill Bailey to be Britains 2008 Eurovision entry!

Comedian enters British 2008 Eurovision after Facebook petition

One of my favourite comedians Bill Bailey will join the British Eurovision semi-finals next year after a petition on Facebook. The petition, started by James Abraham, has managed to gather more than 21,000 people.

Bill Bailey is known for his appearance in the BBC 2 show Never mind the buzzcocks. Here are some of his stand-up routines:

The Sun: Bill Bailey's Euro song bid
Facebook group: Campaign for Bill Bailey to be Britains 2008 Eurovision entry!

First iPhone camper makes PC guy look pretty slick

This coming Friday the Apple iPhone is launched and the first customers are already camping outside the NYC 5th Avenue Apple Store. Gizmodo has an "interview" with the guy who's first in line. MakesPC guy look pretty slick in my opinion.

First iPhone camper makes PC guy look pretty slick

This coming Friday the Apple iPhone is launched and the first customers are already camping outside the NYC 5th Avenue Apple Store. Gizmodo has an "interview" with the guy who's first in line. MakesPC guy look pretty slick in my opinion.

The London 2012 brand

Not sure what to think about the new London 2012 brand logo (made by Wolff Olins). It doesn't appeal to me aesthetically, but it's something new and different, dynamic and modern -attributes I associate with London. What do you think?

Watch a video about the brand here.

The London 2012 brand

Not sure what to think about the new London 2012 brand logo (made by Wolff Olins). It doesn't appeal to me aesthetically, but it's something new and different, dynamic and modern -attributes I associate with London. What do you think?

Watch a video about the brand here.

Building the Swedish brand abroad

Forget IKEA, Volvo and H&M. The best ambassadors of the Swedish brand are our football supporters. This photo is taken from Saturday's game where Denmark suffered a scandalous 3-0 loss.

Thanks Johan for the photo.

Building the Swedish brand abroad

Forget IKEA, Volvo and H&M. The best ambassadors of the Swedish brand are our football supporters. This photo is taken from Saturday's game where Denmark suffered a scandalous 3-0 loss.

Thanks Johan for the photo.