The Planning Lab

The Recession Lab: bad but not that bad

Our good friends at the Federal Reserve have analysed the current recession against ten previous postwar recessions. When it comes to employment changes, the current recession is still doing better than the median of previous ones:

Looking at output (GDP), things look even better – only now have a fall in output touched the level of a mild recession:

The graphs should not be seen as forecasts.

Federal Reserve via Valleywag

Related posts: The Recession Lab – roundup

The Recession Lab: bad but not that bad

Our good friends at the Federal Reserve have analysed the current recession against ten previous postwar recessions. When it comes to employment changes, the current recession is still doing better than the median of previous ones:

Looking at output (GDP), things look even better – only now have a fall in output touched the level of a mild recession:

The graphs should not be seen as forecasts.

Federal Reserve via Valleywag

Related posts: The Recession Lab – roundup

The Recession Lab: roundup

Here are three good reads on advertising in a recession:

1. The Importance of Customer Experience in a Downturn Economy– Customer Futures/Ogilvy One

2. Communicating in a Downturn – Contagious

3. Advertising on edge – The Economist

Roadmap to peace

B3TA

The Recession Lab: roundup

Here are three good reads on advertising in a recession:

1. The Importance of Customer Experience in a Downturn Economy– Customer Futures/Ogilvy One

2. Communicating in a Downturn – Contagious

3. Advertising on edge – The Economist

Roadmap to peace

B3TA

A new hope for neuromarketing?

Neuromarketing as the potential to be an interesting tool for understanding human brain activity and behavior. There's a significant bottleneck in application, however: performing brain scans (fMRI) is incredibly expensive. As an example, Omnicom, a global marketing coms network, bases its global neuro-based media planning on a sample of 16 people. So, for neuromarketing to grow as a concept, research needs to be cheaper, and more convenient.

Neuroscientist Christopher deCharms shows how fMRI can be conducted in real time. Maybe this will lead the way to the next gen neuromarketing research.

A new hope for neuromarketing?

Neuromarketing as the potential to be an interesting tool for understanding human brain activity and behavior. There's a significant bottleneck in application, however: performing brain scans (fMRI) is incredibly expensive. As an example, Omnicom, a global marketing coms network, bases its global neuro-based media planning on a sample of 16 people. So, for neuromarketing to grow as a concept, research needs to be cheaper, and more convenient.

Neuroscientist Christopher deCharms shows how fMRI can be conducted in real time. Maybe this will lead the way to the next gen neuromarketing research.

A matter of principle

In the light of the Bringéus-Resumé story, I have concluded that:

1. Freedom of speech is absolute (not relative) in a free democracy.

2. In order to work, freedom of speech should be followed by tolerance.

3. Citizens should not be deterred from criticising media.

4. Media must not attack citizens that are not public figures.

5. Media should be aware of the consequences of their doings.

6. Media does not have the right to prosecute individuals, this is the role of the legal system.

7. Individual humans stand above corporations.

8. Corporate censorship is unacceptable.

9. All blogs are potentially public, but cannot always be considered as public media, and can thus not be publically scrutinized.

10. Irony and provocation is necessarily subject to context and must therefore not be taken out of context.

11. The stronger party always has a responsibility towards the weaker party.

This is my position, of course.

A matter of principle

In the light of the Bringéus-Resumé story, I have concluded that:

1. Freedom of speech is absolute (not relative) in a free democracy.

2. In order to work, freedom of speech should be followed by tolerance.

3. Citizens should not be deterred from criticising media.

4. Media must not attack citizens that are not public figures.

5. Media should be aware of the consequences of their doings.

6. Media does not have the right to prosecute individuals, this is the role of the legal system.

7. Individual humans stand above corporations.

8. Corporate censorship is unacceptable.

9. All blogs are potentially public, but cannot always be considered as public media, and can thus not be publically scrutinized.

10. Irony and provocation is necessarily subject to context and must therefore not be taken out of context.

11. The stronger party always has a responsibility towards the weaker party.

This is my position, of course.