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Tuesday, November 03, 2009

The Mother of All Branding Literature



Nov 3, 2009 12:00:00 AM | Branding
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Is it ok to steal ideas? There are currently a couple ad campaigns from two Stockholm agencies that have created exceptional buzz. Execution-wise these two projects are really high-class. There's a problem though: The ideas are clones of other ideas. There's a saying: talents imitate, geniuses...
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Is it ok to steal ideas? There are currently a couple ad campaigns from two Stockholm agencies that have created exceptional buzz. Execution-wise these two projects are really high-class. There's a problem though: The ideas are clones of other ideas. There's a saying: talents imitate, geniuses...

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