One tough cookie

For decades, the advertising has been under attack. Research companies, production companies, digital specialists, media agencies and brand consultancies, they have all taken a bite from the classic agency cookie. And for every bite, the ad agency has been officially declared dead. 

But for some reason, the ad agency has survived every threat by reinventing itself, albeit passively. Maybe because it always has been a really attractive place to work and thus continues to attract top talent?