This is the latest PR work that Jung von Matt (where I work) did to promote our agency among students at Berghs, Sweden’s leading advertising school.
The "campaign" began on Twitter when Jung von Matt quickly responded to one student’s desperate tweet for a new refrigerator – one wasn’t enough for all the student’s lunch boxes. The promise of a new fridge got real momentum on Twitter and Facebook, and the ad industry paper picked up the story.
Through understanding, action and true commitment a unique and relevant social media campaign (including the brand new fridge) was planned and delivered in less than 48 hours.
The dialogue visualised
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