Social media is great for talking about, well – social media. But as I'm sick of all the self-proclaimed social media experts, tweets and slideshare presentations with social media strategies, I don't think you can discount it as a passing trend. Social media IS important. But it's also an evolving concept, and trying to "fix" the knowledge of the phenomenon as definite truths is pointless. I believe discussions on social media should be seen as a flows rather than stock knowledge.
Thank you. I couldn't agree more. I just wrote something similar. Creativity is being replaced by so-called experts who happen to know a few tools really well. If you're interested the article is here:
http://joshchambers.com/dont-let-tactics-supplant-creativity/
If not, I still enjoyed the read!
Posted by: Josh Chambers | Sunday, July 12, 2009 at 16:17
Hey Josh, thanks for the article link. It's an important issue you're raising, and which haven't been discussed much. I agree with you that blogs and literature have been too focused on method rather than creative processes. Maybe it's because 'creativity' is a very hard concept to pin down and because there are no quick fixes to mastering it?
Posted by: Leon | Sunday, July 12, 2009 at 20:43
Just ran across this. Yes, yes, and yes. I see you also follow the Ad Contrarian. Good choice. Helps keep marketing-type people's feet on the ground.
Good post. Short, but you said it all.
Posted by: Christopher Simpson | Monday, August 24, 2009 at 20:44