The Swedish Account Planning Group is looking for leading thinkers in engagement/connections/propagation planning for lectures this Autumn. Who are the most interesting names in this field?
If you have suggestions, please let me know by leaving a comment or by email: [email protected].
Who have you had as guest speakers to date?
Posted by: Mats | Tuesday, June 09, 2009 at 12:42
We actually haven't had any account planners as speakers (from what I can remember) and no foreigners either. There has been a course held by Red Spider planning agency via APG, but that's it.
Posted by: Leon | Tuesday, June 09, 2009 at 13:12
Have listened to many excellent speakers at different WARC seminars over the years. Some of my favourites are
- Robert Heath (University of Bath) - attention and engagement
- Les Binet (DDB Matrix) - learnings from IPA effectiveness awards
- Rachel Lawes (Lawes consulting) - semiotics
- Mark Earls (Herd Consulting) - herd/group behaviour
- Alastair Goode (Duckfoot Research) - testing implicit communication processing
Good luck!
Posted by: Mats | Thursday, June 11, 2009 at 11:33
One more name: Paul Feldwick
Posted by: Mats | Thursday, June 11, 2009 at 11:37
Thanks Mats!
Posted by: Leon | Thursday, June 11, 2009 at 12:33