Word of the month - The Planning Lab

Wednesday, March 04, 2009

Word of the month

Dv2170013

Lately I've been hearing this word a lot from various Procter slash Unilever people:

Campaignable

as in "this idea is really campaignable". My question is: shouldn't all ideas be "campaignable"?

Previous word of the month: tight.

Mar 4, 2009 12:00:00 AM | Marketing

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Word of the month Lately I've been hearing this word a lot from various Procter slash Unilever people: Campaignable as in "this idea is really campaignable". My question is: shouldn't all ideas be "campaignable"? Previous word of the month: tight.

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