Advice for the next-generation planner: introduction

For some decades the account planner has been providing clarity and direction in the field of advertising. But the world has become faster and harder to grasp. How can the planner of tomorrow thrive in times to come? 

The opinions, actions and interactions of people are in a constant flux as new societies and technologies emerge. In this world account planning has become more interesting and more useful than ever. But it has also become more demanding as a job. The next generation of planners have to think and do right in so many ways. 

To get general a general sense of direction, I asked some great planner minds across the global advertising industry for their best tips. I gave them one simple question: 

What’s your best advice for the next-generation of young and ambitious planners?

I hope you will enjoy this collection of advice and that it will inspire you to planner greatness. It's really good stuff.

Part 1: Russell Davies

Part 2: Aki Spicer

Part 3: Faris Yakob

Part 4: Heather LeFevre

Part 5: Holger Schneider

Part 6: Merry Baskin

Part 7: Pete Heskett

Part 8: Patricia Mcdonald

Part 9: Victoria Kaulback

Part 10: Paul Isakson

Part 11: Nina Rieke

Comments

[Zigurds Zakis]

This series of interviews (Advice for the next-generation planner) even after only 8 episodes is becoming into one of best materials on the profession of Account Planning. On what does it mean to be Planner. And what will mean. On many dimensions of Planning profession.

Great material to inspire younger planners and planners-to-be and anybody passionate about career in advertising! Thanks.

[Johan]

inspirerande lasning! keep up good work

[Christian Riedel]

Got the Link from Psfk on twitter. Great way to inspire! Thanx for posting!