For some decades the account planner has been providing clarity and direction in the field of advertising. But the world has become faster and harder to grasp. How can the planner of tomorrow thrive in times to come?
The opinions, actions and interactions of people are in a constant flux as new societies and technologies emerge. In this world account planning has become more interesting and more useful than ever. But it has also become more demanding as a job. The next generation of planners have to think and do right in so many ways.
To get general a general sense of direction, I asked some great planner minds across the global advertising industry for their best tips. I gave them one simple question:
What’s your best advice for the next-generation of young and ambitious planners?
I hope you will enjoy this collection of advice and that it will inspire you to planner greatness. It's really good stuff.
Nice stuff.
Much-appreciated post for a Student!
Posted by: Richard Seger Johansson | Saturday, March 21, 2009 at 09:29
Nice to hear that you like it Richard. Stay tuned for more good stuff.
Posted by: Leon | Saturday, March 21, 2009 at 12:14
Very nice idea Leon!
I consider myself as a next-generation young planner and this advice are being very helpful to me.
I talk about your collection of advice in my blog. I'm sure that the brazilian planners will enjoy it.
Keep up the good posts!
;)
Posted by: Bruno Delfino | Monday, March 23, 2009 at 15:05
Great job Leon.
I'm curious, how did you get these amazing planners to give you these insights?
did you write them an email asking nicely?
or do you know them personally?
I'd love to know how you did it.
Congrats on your blog.
Posted by: inaki E. | Monday, March 23, 2009 at 23:05
Bra. Bra. Mycket bra.
Posted by: Paul Mall | Wednesday, March 25, 2009 at 16:18