Advice for the next-generation planner part 3: Faris Yakob

Be nice. All the time. To everyone. 

Try to meet other nice people who interested in the same things as you.

Don't get [too] cynical.

Stay interested in advertising and communication.

Stay interested in other things too.

Never be afraid to ask questions. 

Reading is for awesome people. 

Write a blog.

Take pictures. 

Develop your own theory about how brands work and what they are for. But don't fall in love with it.

Become a geek [or an expert on something].

Steal everything - every trick and idea - and make them your own.

HAVE FUN!

Faris Yakob is EVP Chief Technology Strategist at McCann Erickson and of Author of The Age of Conversation.

Introduction

Part 1: Russell Davies

Part 2: Aki Spicer

Part 3: Faris Yakob

Part 4: Heather LeFevre

Part 5: Holger Schneider

Part 6: Merry Baskin

Part 7: Pete Heskett

Part 8: Patricia Mcdonald

Part 9: Victoria Kaulback

Part 10: Paul Isakson

Part 11: Nina Rieke

Comments

[Thomas]

I think it's very interesting to see the different perspectives that Faris, Aki and Russell use to deliver their advise.

Faris talks about communication and interestingness, Aki about business solutions and Russell about changing organizational behaviour. And still I think they'd agree with each other.