Hello world.

From Google analytics: you. 

It probably doesn't come as a surprise that most of The Planning Lab readers are Swedish. Roughly 60 percent are from Sweden, and half of you are from Stockholm. 

The other sizable visitor groups, roughly 30 percent, are from the US, Germany, Brazil, Singapore, UK and Australia – not surprising since these are the "big advertising countries". 

The last 10 percent are randomly scattered across the world from Portland in the West to Auckland in the East. 

I love the fact that a blog can be both small and a global product at the same time.