February Stockholm: concept vs execution

Concept: clean freshness, openess, crisp coldness, nature, glorious tradition meets modern values.

Execution: socialist winter harshness, emptiness, grey overtone, the dullness of ten year old cars that haven't been washed for months.

Comments

[Olle]

Oh, oh, oh, hold on here. You MUST have manipulated your image. The above is correct, the image below has obviously been photoshopped to death. That is NOT how Stockholm looks. It's all sun, blue sky, white powder (not that powder) and beautiful skylines. And I'm not saying that because my agency created the above concept (which now everybody in China knows Stockholm by for example). No :)

[Leon]

Well, this is hardly the first case of overpromising in the history of tourism. :)