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Selected thoughts on advertising & branding from a planner in Stockholm.
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Sunday, January 11, 2009
The Recession Lab: roundup
Here are three good reads on advertising in a recession:
1.
The Importance of Customer Experience in a Downturn Economy– Customer Futures/Ogilvy One
2.
Communicating in a Downturn – Contagious
3.
Advertising on edge – The Economist
Jan 11, 2009 12:00:00 AM
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