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Sunday, January 11, 2009

The Recession Lab: roundup

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Here are three good reads on advertising in a recession:

1. The Importance of Customer Experience in a Downturn Economy– Customer Futures/Ogilvy One
2. Communicating in a Downturn – Contagious
3. Advertising on edge – The Economist
Jan 11, 2009 12:00:00 AM | Advertising, Branding, Current Affairs, Planning, Trend
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