The Planning Lab
Selected thoughts on advertising & branding from a planner in Stockholm.
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Sunday, January 11, 2009
Roadmap to peace
B3TA
Jan 11, 2009 8:29:16 PM
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Ideas for 2009: Innovation planning
Cool milk on the go. An innovative product beats innovative advertising, so maybe it's time for advertising planners to explore the domain of product development. The market of today requries a balance of fast thinking, cost efficiency and above all...
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The Recession Lab: roundup
Here are three good reads on advertising in a recession: 1. The Importance of Customer Experience in a Downturn Economy– Customer Futures/Ogilvy One 2. Communicating in a Downturn – Contagious 3. Advertising on edge – The Economist
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