Jung von Matt: a low-budget PR strategy.
If there's something our agency is really bad at, it must be to get media attention. Last year Jung von Matt Stockholm was mentioned only 31 times in the ad industry newspaper Resumé. Given the fact that the big and successful agencies are also a lot more media savvy, it's unarguably true that an agency must be visible to be successful. So, the question is not whether or not to have a PR strategy, but how much effort (and money) to put in to get a good business return. As you can see on the chart, there's also a considerable spread among the media intensity. Maybe it's better to work smart instead of a lot?
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