Comedy Central, a television channel, premieres in Sweden and has launched a new campaign called "Tested on Swedish comedians". I have been noticing the print ad on my way to work for a week now and feel compelled to comment on it.
What distracts me about it isn't the fact that it's a bad piece of advertising. The world is full of these. The problem is not executional either. Finish, detail and production value are quite good. The brand, the production value and the owner, MTV, makes be believe that there's definitely an ambition to make a creatively inspiring advertising.
The problem is that there's no creative idea behind this ad, and that's why "Tested on Swedish comedians" becomes both visual and copy. The ad isn't funny either – something that you would expect when the brand promise of Comedy Central is just that.
To see what creative potential lies in a brand Comedy Central, enjoy the German version of these ads from Kemper Trautmann:
http://www.sloganmaker.net/2009/01/durex-performa-pillows-last-longer.html
Posted by: shorty | Monday, January 19, 2009 at 14:49