The Planning Lab
Selected thoughts on advertising & branding from a planner in Stockholm.
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Friday, December 19, 2008
Best agency X-mas greeting …
… goes to
RCKR
. No branded interactive corporate feelgood crap. Just urban dirt. Love it!
Dec 19, 2008 12:00:00 AM
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Urban dirt
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How to: set up account planning that works
Here are some tips for agencies that do not yet have a planning function, but would like to have one – maybe a small or mid-sized Swedish creative agency with some ambition. Obviously, there’s no need to convince other planners...
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How to: set up account planning that works
Here are some tips for agencies that do not yet have a planning function, but would like to have one – maybe a small or mid-sized Swedish creative agency with some ambition. Obviously, there’s no need to convince other planners...
Leon
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