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Selected thoughts on advertising & branding from a planner in Stockholm.
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Wednesday, December 17, 2008
Analysis:
We might have 1) an awareness problem, and 2) an attitude problem.
Dec 17, 2008 12:00:00 AM
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I've been eager to post work here at The Planning Lab, but for those who don't know: advertising takes a long time to make. Luckily, a couple of projects have left the planning department and should go into production soon,...
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Analysis:
We might have 1) an awareness problem, and 2) an attitude problem.
Leon
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