The Planning Lab
Selected thoughts on advertising & branding from a planner in Stockholm.
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Sunday, November 23, 2008
Retail therapy
A great way to overcome the winter darkness of November Stockholm: a
fool-proof
vinyl combo of indie pop goodness.
Nov 23, 2008 12:00:00 AM
|
Music
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Eye on the prize
In theory, planning improves the quality of advertising. But in reality we all know that great advertising can be done without planning, and that the planner can be dispensable. So, here's a short but powerful checklist that either will give...
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