The Planning Lab
Selected thoughts on advertising & branding from a planner in Stockholm.
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Tuesday, November 18, 2008
Only in America...
... can a cat win a million dollars.
Nov 18, 2008 9:36:24 PM
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Urban dirt
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... can a cat win a million dollars.
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Eye on the prize
In theory, planning improves the quality of advertising. But in reality we all know that great advertising can be done without planning, and that the planner can be dispensable. So, here's a short but powerful checklist that either will give...
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