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Selected thoughts on advertising & branding from a planner in Stockholm.
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Sunday, March 09, 2008
Lateral thinking
Welcome to optimism
Mar 9, 2008 11:46:09 AM
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Lateral thinking
Welcome to optimism
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A couple of big words about account planning
Malcolm White Planning was never intended to be just about imaginative leaps or just about lateral thinking. Great planning isn’t creativity. It’s grounded creativity. Great planners are those who can flip between logical analysis and lateral flights of fancy. Planning...
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