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Sunday, March 09, 2008

Lateral thinking

Spingisthenewsummer

Welcome to optimism

Mar 9, 2008 11:46:09 AM | Advertising
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A couple of big words about account planning Malcolm White Planning was never intended to be just about imaginative leaps or just about lateral thinking. Great planning isn’t creativity. It’s grounded creativity. Great planners are those who can flip between logical analysis and lateral flights of fancy. Planning...

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