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Sunday, March 09, 2008

Lateral thinking

Spingisthenewsummer

Welcome to optimism

Mar 9, 2008 11:46:09 AM | Advertising
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Does the mind control the body or does the body control the mind? Last weekend I had a half-drunken discussion with my a good friend of mine who also happens to be a behavioural psychologist about the merits of neuromarketing. Not surprisingly for a seasoned behaviourist, the usefulness of understanding "the brain" is...

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