Last weekend I had a half-drunken discussion with my a good friend of mine who also happens to be a behavioural psychologist about the merits of neuromarketing. Not surprisingly for a seasoned behaviourist, the usefulness of understanding "the brain" is limited when isolating factors such as behaviour. An argument that left me thinking, though, was that behaviour and thoughts cannot be "separated". They are the same. It is therefore quite useless to look inside the brain (i.e. neuromarketing) without looking at corresponding behavior. Worth thinking about.
Recent Comments