The Planning Lab
Selected thoughts on advertising & branding from a planner in Stockholm.
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Sunday, November 11, 2007
Wonderbra goes gorilla
I guess it just had to happen...
Nov 11, 2007 2:37:29 PM
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Advertising
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A question of integrity
A sick patient that needs cancer treatment doesn't go to the doctor to get a liposuction. Yet, companies with ill-defined marketing goals seem to invite agencies for pitches for the all wrong reasons. Our agency was faced with this dilemma...
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Geekipedia
For those who aren't up-to-date with what Fake Steve Jobs, Googleverse, Web 3.0 and Mashups really mean, the last issue of Wired magazine comes with a fantastic blue booklet called Geekipedia. Geekipedia online version
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