The Planning Lab
Selected thoughts on advertising & branding from a planner in Stockholm.
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Thursday, October 04, 2007
Why become an astronaut when you can be Global Account Director?
Thanks
Sean Miller
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Oct 4, 2007 10:41:33 PM
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Spanking new Sony Bravia ad
Sony Bravia | Play-Doh Uploaded by YforYerom Title: "Play doh" Brand: Sony Bravia Agency: Fallon London Read about the making of the ad at Media Guardian Fancy another ad featuring colorful stuff and the Rolling Stones?
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What planning can learn from behaviourism
I've been having nightmares about our latest advertising campaign. An old friend of mine, Samuel, is a cognitive behavioural psychologist and a goldmine for insights into human behaviour. As a planner I have been compelled to learn about the key...
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Posted by: sean miller | Thursday, October 11, 2007 at 03:23