Thursday, October 04, 2007

The Economist's new campaign to attract younger readers

6yrold16

Butterflies16

Dissection16

Herd1

Global16

Knitting16

Spider16


Brand: The Economist
Agency: AMV BBDO

Creative Review via Fredrik Samuel

Oct 4, 2007 1:35:45 PM | Advertising

2 Comments

sean

What a brilliant campaign. A perfect example of art and copy in equilibrium.

Posted by: sean | Thursday, October 04, 2007 at 21:49

fredrik sarnblad

It was definitely time for a change. This campaign's got a really nice tone to it and I really like it.

I might actually rip off these images and do a little write up about it as well.

Posted by: fredrik sarnblad | Friday, October 05, 2007 at 09:27

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