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Thursday, October 04, 2007
The Economist's new campaign to attract younger readers
Brand: The Economist
Agency: AMV BBDO
Creative Review
via
Fredrik Samuel
Oct 4, 2007 1:35:45 PM
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Advertising
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What a brilliant campaign. A perfect example of art and copy in equilibrium.
Posted by: sean | Thursday, October 04, 2007 at 21:49
It was definitely time for a change. This campaign's got a really nice tone to it and I really like it.
I might actually rip off these images and do a little write up about it as well.
Posted by: fredrik sarnblad | Friday, October 05, 2007 at 09:27