Title: "Play doh" Brand: Sony Bravia Agency: Fallon London
Read about the making of the ad at Media Guardian
Fancy another ad featuring colorful stuff and the Rolling Stones?
I really like the Bravia execution. It's massive in scale, bold and brings presence and stature to Bravia, which the brand probably needs more of in most markets. However, from a thinking perspective, it's just the same old stuff. We're actually doing a Bravia spot for Asia at the moment [on a fraction of Fallon's budget] and there is hardly any planning involvement in it. There is no insights [if you want to be strict about it]. It's simply about colours on a massive scale.
Posted by: fredrik sarnblad | Friday, October 05, 2007 at 05:00