The Planning Lab
Selected thoughts on advertising & branding from a planner in Stockholm.
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Thursday, September 06, 2007
I don't care what the new iPod looks like, I'll buy it anyway
Sep 6, 2007 3:38:21 PM
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Brand valuation: visualisation of key issues
Click to enlarge The Swedish Standards Institute, has formed a group of brand consultants, academics plus legal and accounting specialists to join an international project on developing common guidelines for brand valuation. The goal is to create common guidelines that...
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Friday fun: YMCA in Finnish
The Finns are not only masters of mobile-phone making, they can also boogie. (Thanks Mange!)
Leon
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