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Selected thoughts on advertising & branding from a planner in Stockholm.
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Thursday, September 06, 2007
I don ' t care what the new iPod looks like, I ' ll buy it anyway
Sep 6, 2007 12:00:00 AM
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Brand valuation: visualisation of key issues
Click to enlarge The Swedish Standards Institute, has formed a group of brand consultants, academics plus legal and accounting specialists to join an international project on developing common guidelines for brand valuation. The goal is to create common guidelines that...
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