Fast Company, a business magazine, writes about the economics and psychology of the bottled water industry in this article. Some interesting facts about bottled water:
* Americans spent $15 billion on bottled water last year.
* 24% of the bottled water American consumers buy is tap water repackaged by Coke and Pepsi.
* Americans produce waste from plastic bottles worth $1 billion.
* For the price of one Evian bottle, you can fill the same bottle every day for 10 years, 5 months and 21 days with tap water.
* Half of the price of a typical bottle goes to the retailer, a third goes to distributor and transportation, a tenth is the cost of the water, another tenth is the profit.
* Water-drinker segments include: the "water pure-fectionist", the "water explorer", the "image seeker" and the "struggler".
* The CO2 bubbles in SanPellegrino water are extracted from vulcanic springwaters in Tuscany and trucked the Pellegrino plant in northern Italy.
* Worldwide, 1 billion people have no reliable source of drinking water. 3 000 children die every day from diseases caught from tainted water.
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