My name is Leon and these are my thoughts on advertising and branding.
I believe that Account Planning is necessary for creating communications that's both creatively inspiring as well as strategically relevant.
I'm an Account Planner and part of the senior management at the Stockholm office of Jung von Matt, an independent, creatively-led advertising agency.
I'm also the current Chair of the Swedish Account Planning Group, a non-profit organisation (and sister organisation to APG UK) that promotes the interests of agency planners in Sweden.
My academic background is in Economics.
I enjoy working with great brands and brands that want to be come great. Here are some of the brands that I've been working for:
Absolut Icebar (alcoholic drinks)
Carfax (online services)
Coca-Cola (FMCG/beverages)
Danske Bank (banking & finance)
Jämtkraft (energy)
PricewaterhouseCoopers (accounting services)
Royal Swedish Opera (culture)
Schering-Plough (pharmaceuticals)
Svenska Spel (gambling)
Swedish TV3 (media/television)
Swedish TV8 (media/television)
Telia (telecom)
Tetra Pak (industry/farming)
Things that I like:
Pop culture, movies, architecture, microeconomics, behavioural psychology, business strategy, moral philosophy, technology, modern art, art history, politics, standup comedy, indie bands, stripped shirts, vinyl records, hifi equipment & Jack Russell dogs.
Things that I'm against:
Narcissism, stupidity, laziness, dishonesty & bullshit.
How to get in touch:
Email: leon@jvm.se
Phone: +46-76-865 18 42
Twitter: @theplanninglab
Linkedin: http://www.linkedin.com/in/leonphang
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