The Planning Lab

The Engagment Planning Guide [beta]

Here's the by-product of a newly finished client project and a real-time attempt to sort things out in the digital and social media jungle. This type of planning is still new to me, and I realise that the guide is far from complete  and that it might never be as technology continues to evolve. 

I've used the term engagement planning, because that's where the task began: the baseline thinking comes from a Jung von Matt expert on channel planning. After a call for help some really iniated people gave me a lot of tips, cases and theory and perspectives on the topics, so the guide is really a product of collective thoughts and different schools.

Many thanks to Jörn at JvM, Olle at Gyro, Leah in Minneapolis, Holger at Scholz Hamburg, and Gustav at Daddy.

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Previous guides

The Planning Guide

It's hard to keep track of a million things at once. So I've made this guide to structure the planning process a bit. It's still work in progress, but you get the point.

Download as pdf