New Stella channel from Mother.
Technology doesn't only let us create wonderful new applications and platforms. It's also a good friend for pushing good old content.
As technology becomes commoditized at a fast pace, there's no intrinsic value of selecting media for any other sake than efficiency. The real agency challenge is therefore not to be innovative per se, but ability to exploit innovation.
Two of my favorites when it comes to content:
Get Your Baskeball On for Nike from Wieden + Kennedy.
The Life for Halo ODST 3 from T.A.G San Francisco.