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As much as I like social media, I find its true limitation lies in brand building. This Louis Vuitton ad does a fantastic job in storytelling, brand repositioning as well as selling the product. As planners AND creatives, we should not fall blindly into new ways of engaging and reaching in place of efficiency in communication. The role of communications is often more important than the actual message.
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That's very true.
Posted by: Dan | Thursday, November 05, 2009 at 10:55
I am afraid, it's not. As long as you simply focus on the communication aspect of it, I would agree. But anyone who wants to simply replace traditional advertising with social hasn't understood anything. Social opens processes, lets us participate, enables us to comment on stuff, lets us exchange assets...the part in which some company talks to us via twitter is pretty much the boring part of it.
Posted by: Gerald | Friday, November 06, 2009 at 15:10
Good point Gerald.
Posted by: Leon | Saturday, November 07, 2009 at 14:06
I agree with you Gerald, even if i've got personal doubts about LV strategy.
They are moving from a luxuty brand to a premium lifestyle brand. In the long term, they could turn popular.. Weird no?
Posted by: jean | Friday, November 20, 2009 at 10:42