The Planning Lab
Selected thoughts on advertising & branding from a planner in Stockholm.
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Monday, October 26, 2009
In love with a lamp
Oct 26, 2009 12:00:00 AM
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Design
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The bitterness of brand newness
I'm a big fan of Apple and The Economist, two brands that make great products. That's why I also get filled with anxiety every time Apple releases a new product because it takes my own iStuff one step closer to...
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The one thing your brand should focus on
Here's an article I wrote for Superbrands that was published last week on their blog. As somebody working in marketing it is very likely that you are drowning in everyday problems. And if you’re like most other companies, it’s also...
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