Here's a case movie I've just made: it sums up the results of three years of hard work Jung von Matt has done for the Royal Swedish Opera. It's by all means low budget, but I think it turned out pretty ok considering it's done in iMovie. What do you think? Maybe iMovie is the new Keynote?
September 2009
Wednesday, September 23, 2009
Tuesday, September 22, 2009
Sell the product!
It's surprising that despite all the advanced talk about advertising and creative strategies these days some brands just forget the main objective: to sell products. Above is part of a running campaign from a Swedish clothing brand that I think does a really poor job in communicating a.k.a. selling the product.
To clarify my point, check out this ultra-crisp visual from Kate Spade. It makes you wanna buy the product. And no, it's not a matter of expensive versus cheap brand or art direction, it's business.
Sell the product!
It's surprising that despite all the advanced talk about advertising and creative strategies these days some brands just forget the main objective: to sell products. Above is part of a running campaign from a Swedish clothing brand that I think does a really poor job in communicating a.k.a. selling the product.
To clarify my point, check out this ultra-crisp visual from Kate Spade. It makes you wanna buy the product. And no, it's not a matter of expensive versus cheap brand or art direction, it's business.
Wednesday, September 02, 2009
Creative Planning lecture @ Miami Ad School
Yesterday I had the honor of lecturing at Miami Ad School Europe. Topic: Creative planning. Here are the lecture slides including notes.
Thanks to the organisers and students at Miami for this opportunity and for letting me stay at the fabulous hotel.
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