Start solving REAL problems

The olive oil shelf at my local supermarket is probably the most confusing place I know. It's the place where I spend the most time at the supermarket – and I'm not alone, because I notice that fellow shoppers tend to stare at the bottles for several minutes. Olive oil is like wine – there's an over-abundance of choice. The result: you probably base your choice on past buys, the price tag or the nicest looking bottle. Somebody should solve this. I want to know what I'm buying or what I'm missing.

And when we're into real problem-solving (not the kind we tend to invent as planners), can somebody please make it easier to manage all those passwords and PIN-codes? 

Comments

[Dirk D.]

Hi Leon,

you will be glad to hear, that there is a solution for your password problem: http://www.devicedaily.com/gadgets/the-mandylion-password-manager-keeps-you-safe.html

And for the oil - one could think of an amazon suggestion system. Something like:
„Customers with similar basket content also bought extra virgin olive oil shelf 4B“.

And by the way,
welcome back.

[Olle]

The oil problem is easily solved; Nicest package. That way more brands understand that package design is important... It needs to be impactful. Oil nerds will know what oil to take anyway so it's more for us oil retards.