Here's a brief compilation of some reader stats of The Planning Lab. Above are the results from a quick reader poll from last month. Not surprising, the majority of you readers are planners. What's maybe more interesting is that more than a fifth of you are creatives. Maybe because the distinction between planning and creation isn't that clear, or maybe because there are some natural-born planners waiting to come out of the closet? The "Other" slice of the pie deserves some further attention, but for now my best guess is that it's a mix of clients, students and agency account people (although the latter category isn't exactly known for their presence in the blogosphere).
The latest analytics show that the Swedish slice is shrinking, from representing a third of all readers to less than a fifth. The American slice is growing however. God bless y'all! Globally, UK readers are still a small part.
At a city level, it's clear though that most readers come from Stockholm plus the big advertising cities.
Most popular in western Europe, the East Coast of America, insignificant elsewhere including the African continent, Japan, Russia and China.