The four ad agency characters

Everybody knows that there are bad guys in the ad industry. You've of course met the psychopatic account guy or the egomaniac CD. But you also have two other types that in my opinion are FAR worse: 

First, you have the smug fucks that are always constructive and uncritical. These wholesome people have a nasty habit of always admiring other people's work no matter how mediocre, and they never swear.

Then you have the unintentional bad guys – the ones that always eager to making a slick impression and are totally ignorant of their own shallowness. These people really believe they are good guys, but they are in fact bad guys.

Luckily just about all planners that I've met are nice people.