For some decades the account planner has been providing clarity and direction in the field of advertising. But the world has become faster and harder to grasp. How can the planner of tomorrow thrive in times to come?
The opinions, actions and interactions of people are in a constant flux as new societies and technologies emerge. In this world account planning has become more interesting and more useful than ever. But it has also become more demanding as a job. The next generation of planners have to think and do right in so many ways.
To get general a general sense of direction, I asked some great planner minds across the global advertising industry for their best tips. I gave them one simple question:
What’s your best advice for the next-generation of young and ambitious planners?
I hope you will enjoy this collection of advice and that it will inspire you to planner greatness. It's really good stuff.