Be nice. All the time. To everyone.
Try to meet other nice people who interested in the same things as you.
Don't get [too] cynical.
Stay interested in advertising and communication.
Stay interested in other things too.
Never be afraid to ask questions.
Reading is for awesome people.
Write a blog.
Develop your own theory about how brands work and what they are for. But don't fall in love with it.
Become a geek [or an expert on something].
Steal everything - every trick and idea - and make them your own.
Faris Yakob is EVP Chief Technology Strategist at McCann Erickson and of Author of The Age of Conversation.