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Friday, January 30, 2009

Less of a scandal

Bild 2

Related post: McCann knows good sex and good electronics

Jan 30, 2009 10:09:27 AM | Office
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Shouldn't freelance planners be working like this? Just a thought. I know there are a lot of freelance planners out there, and it seems like a good way to work if you don't mind the selling part. But I think collaboration at some level can be beneficial...
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Can we break the 80-20 rule? If we no not dare to challenge the share-of-voice-thinking with the belief that creativity is the key to efficiency (and eternal life), the logical excel sheet will win surely win. Most agencies produce a lot of stuff that's bread-n-butter stuff....

Leon

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