The worse our weekdays are, the more precious our weekends become. So in recession times, brands can be more useful than ever. I'm not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations that make life easier and more enjoyable for city people, depending on what brand you are. Think in terms of a shift in priorities: although the weekend is only 20 percent of the week, people will spend 80 percent of their hedonistic life here, including budget.
Here's a mindmap. What products, services, utilities or other innovations come to mind?