In this week's paper copy of Dagens Media, five agency CEOs of Swedish agencies Storåkers, Ogilvy, DDB, Garbergs and Saatchi talk about advertising in recession.
The perspectives are typical of the panicky, short-term and damage-control strategy that you read about in most media articles today – the bland "switch to online and sales focus strategy". But most people know that there's no such thing as one-size-fits-all-brands strategy.
In Recession roundup I posted some articles (especially The Economist one) that act as are good starters to the right thinking: that long-term consumer behavior is an absolute reality, not something you can discount just because the clients wants to hear otherwise.
Lastly, I'm not saying people are stupid monkeys. I'm just surprised that high-profile agency bosses are unable to present more insightful and innovative strategies that they have done.